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LAUNCHING EARLY 2025

Way of Being is a mental health community and mutual aid society built for creatives, by creatives, to help us reconnect to our spark — and reinvest in our wellbeing — throughout the highs, lows, and unexpected detours of our careers.

Only 30.6% of Creatives feel highly satisfied or nourished by their work*. Why?


For many of us, our professional identities — and personal self-worth — are tied to our ability to create. To tell powerful stories. To craft big ideas, or immersive experiences, and bring them to life with the same magic and wonder that we see in our minds.


But more often than not, that isn't our reality. When we're constantly trying to manage the competing pressures of faster deadlines, shrinking budgets, subjective feedback, and increasing client demands, it can be hard to find the creative spark or emotional energy we need to do our best work. 


And that isn't healthy or productive for anyone—including your agency's bottom line.*

*Yes, we did the research (click here to read our 2024 Mental Health in Advertising report). We also did the math. When you combine lost revenue from low productivity and sick days with the cost of recruiting and onboarding a new hire after someone leaves, not taking care of your Creatives can cost an agency at least $16,362 per year...PER PERSON. We thought you might like to know.

We believe there's a better Way...of Being.

While EAPs and mental health apps are amazing (thank you!), Creatives typically need more personalized, human-to-human, in-the-trenches support to keep us from burning out — or dropping out — of agency life altogether. 


So that's exactly what we're building—a judgement-free community where Creatives (and creative allies) can help each other: 


  • Navigate everyday challenges, and build better systems and practices, through peer learning and advocacy groups
  • Strengthen our individual and collective resilience through identity-based coaching (by coaches with lived experience!)
  • Create the space we need to rest and recharge with workshops, expert resources, and emergency financial support
  • Develop a healthier, more sustainable Way of Being in the industry we love

We're just getting started. And we hope you'll join in.

If you're interested in joining Way of Being as an individual, founding Agency Member, or Corporate Sponsor...OR, if you want to be the first to know when we launch, drop us a note below.

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not for me, thx.i get it, it's cool.